Category Archives: Regional strategic planning
Strategic focus on tourist lodging in the Hautes-Alpes
Faced with a drop in tourism demand, the Hautes Alpes department decided to conduct a strategic study on tourism and tourist lodging in the department, the objective being to implement a Tourism Development Strategy for the department for the next five years.
Tourism strategy of the Loire-Atlantique department
Tourism occupies a strategic position in the local economy (generating almost 26 million overnights) and in the urban organisation of the department’s territories. The Loire-Atlantique notably benefits from the appeal of the Atlantic coastline and the city of Nantes.
Aware of the strategic importance of tourism, the Loire-Atlantique department decided to draw up a new tourism development strategy, focusing notably on improving its renown and marketing efforts, on clarifying supply and on optimising its governance.
Promotion of the commune of perigueux’s gallo-roman heritage
- The town of Perigueux has been actively conserving and promoting its ancient medieval heritage for a number of years.
- The town is seeking to move to the next stage in its urban, cultural, patrimonial and tourism development by building on the archaeological excavations and scientific research activities around the site of the Vesunna museum.
Tourism logding development strategy for the Pays de Rennes
A vast region, encompassing both a major city and a largely-rural territory, the Pays de Rennes-Territoire SCoT- faces a broad range of challenges. In addition, the urban development of the Rennes agglomeration leads local actors to pay close attention the territory’s tourism lodging strategy.
Within this context, the Pays de Rennes wished to create a reference tool (the Tourism Development Strategy 2014 – 2019) to both anticipate and assist with the current evolution in tourist lodging supply.
Study on rural tourist lodging in Burgundy
The Conseil Régional de Bourgogne, assisted by Atout France, wished to reflect on how local politicians could be given a tool to help them decide how to grant financial assistance to rural tourist lodging facilities. The study’s objectives were to pinpoint the particularities of properties located in rural areas (defined as the whole of the Burgundy region, excluding large cities) and the specific challenges faced by operators.
Congress positioning sutdy for Lille Metropole on the national and european level
The Lille Metropole Hotel Club wished to determine Lille’s position on the national and European Meetings, Incentive, Congress and Events market – a measure that appeared appropriate within the increasingly strong competitive MICE market.
Expertise regarding the situation and needs of independent hôteliers in the Hérault department
In its 2005-2010 Tourism Development Strategy, the Hérault department introduced measures to support the modernisation and certification of independent hotels. Differing levels of service quality, product quality and competitiveness existed within the local hotel sector and the new challenges pose a threat to these hotels. Together, these factors risk having an impact on the local hotel sector, subsequently leading to the closure of some properties.
Tourism lodging development strategy for Grand Lyon
Tourism development strategy for the town of Bayonne
Bayonne, the French capital of the Basque Country, already benefits from a strong tourism image. The town actively works to determine and enlarge its tourism positioning: e.g. by obtaining the “Ville d’Art et d’Histoire” label in 2011, by restructuring the Tourist Information Office to respond to the changing tourism profession and digital requirements, by establishing upscale hotels, by undertaking measures to obtain the “Station Classée” label, etc..
The town initiated a project with the aim of:
- Drafting a shared, reasoned and operational tourism strategy.
- To include a marketing, a welcome and an information component.
Destination strategy for Normandy and Paris Ile-de-France on the theme of impressionism
The “Normandy Paris Ile-de-France: Destination Impressionism” destination contract was signed at the end of 2014. It focused on “impressionism” – a popular, internationally-renowned theme, promoted by major local tourism infrastructure.
The partners sought to develop a strategy for clarifying and making coherent both the supply and the entire “tourism chain” in the two régions.