Tourism strategy of the Loire-Atlantique department
DATE : 2015
BUDGET : 66 K€
SCOPE OF INTERVENTION :
Nature tourism and leisure / Coastal resorts / Heritage / Lodging
PROJECT MANAGER :
- Somival, agent
- Stratys, prospective
- Altimax: communication and branding
Tourism occupies a strategic position in the local economy (generating almost 26 million overnights) and in the urban organisation of the department’s territories. The Loire-Atlantique notably benefits from the appeal of the Atlantic coastline and the city of Nantes.
Aware of the strategic importance of tourism, the Loire-Atlantique department decided to draw up a new tourism development strategy, focusing notably on improving its renown and marketing efforts, on clarifying supply and on optimising its governance.
In Extenso TCH provided assistance at several stages:
- Assignment piloting and management, undertaken by Dominique Lecea.
- Audit of tourist lodging facilities – capacity, quality level, geographical location, quantitative and qualitative evolution and non-market facilities (holiday homes).
- Lodging development strategy: structuring of development priorities and drafting of proposed action plans.
In Extenso TCH's regional strategic planning