Regional strategic planning
Specialists in strategy, we accompany local authorities of all sizes in conducting assessments and in defining jointly and putting in place their development strategies. Whether these involve culture or tourism in a broad sense, a specific branch (live performances, lodging, water sports, etc.) or concern a particular issue (planning, organisation, marketing, etc.), we use our experience in public policy and operations to define realistic strategies that can be executed as soon as the assignment begins.
Mindful of the underlying tourism trends and changes affecting the sector, we assist regions in adapting to, anticipating and reflecting on these evolutions – a key factor for their successful development. We can provide assistance, for example, on priority strategic axes, reorganisation, planning, or a destination’s marketing strategy.
Hotel and lodging development strategies
A hotel and lodging development strategy is an essential decision-making tool. It sets out the broad guidelines for developing and modernising local hotel and lodging supply in accordance with demand and local ambitions.
Tailor-made in accordance with local expectations and requirements, our approach can be broken down into two main stages: assessment of existing supply and demand (detailed quantitative and qualitative evaluation of the area’s hotel and lodging supply and demand) and prospective analysis (quantitative and qualitative recommendations for developing supply over the mid-term; suggestions to preserve current lodging supply and optimise the local hotel and lodging market).
Specialised in local authority cultural policy, and particularly familiar with how this fits in with contractual supra-territorial measures, we frequently conduct audits and cultural development strategies incorporating the cultural development challenges in regions combining urban influences and rural areas.
Our team has updated its professional practice in regional cultural strategy to include the provision of assistance from the implementation of a policy to its evaluation. Today, this allows us to understand the different phases in the life of a cultural policy and to manage both strategic and operational aspects, all the while maintaining a clear view of success factors and potential pitfalls.
Regulatory measures resulting from the territorial reform and the NOTREe law, coupled with the increasing scarcity of public finance, obliges local authorities to restructure their approach and redefine their business model. We’re here to help public actors take the right decisions in terms of the evolution of tourism and culture: skills transfer, gaining competence, mutualisation, reorganisation, networking, fusion of tourist offices, etc.
Our internal expertise and partner network places us in good stead to offer a strategic vision of a wide range of branches: nature activities, gastronomy and local produce, remembrance tourism, impressionism, industrial heritage, art-related professions, health and wellbeing tourism, etc.
- Strategic audit of the hotel sector in the Var department
CCI du Var
- Destination strategy for Normandy and Paris Ile-de-France on the theme of impressionism
Normandie and Ile-de-France regions
- Tourism development strategy for the town of Bayonne
Town of Bayonne
- Tourism lodging development strategy for Grand Lyon
- Expertise regarding the situation and needs of independent hôteliers in the Hérault department
- Congress positioning sutdy for Lille Metropole on the national and european level
Club hôtelier de Lille Métropole
- Study on rural tourist lodging in Burgundy
Atout France / Conseil Régional de Bourgogne
- Tourism logding development strategy for the Pays de Rennes
Pays de Rennes (territoire SCOT)
- Promotion of the commune of perigueux’s gallo-roman heritage
City of Périgueux
- Tourism strategy of the Loire-Atlantique department
- Strategic focus on tourist lodging in the Hautes-Alpes
Conseil Général des Hautes Alpes