Destination strategy for Normandy and Paris Ile-de-France on the theme of impressionism

Joint strategy for clarifying supply within the framework of the destination contract 

DATE :

2016

BUDGET :

52 K€

SCOPE OF INTERVENTION :

Museums / Heritage / Tourism chain / Tourist Information Offices / Hotels / Transport

PROJECT MANAGER  :

Basse-Normandie Region for the 3 regions

PARTNER :

Interface

Assignment context and objectives
 
 

The “Normandy Paris Ile-de-France: Destination Impressionism” destination contract was signed at the end of 2014. It focused on “impressionism” – a popular, internationally-renowned theme, promoted by major local tourism infrastructure.

The partners sought to develop a strategy for clarifying and making coherent both the supply and the entire “tourism chain” in the two régions.

In Extenso TCH'S tasks
 
 
  • Analysis of supply and the service chain clients.
  • Consultation with actors.
  • Definition of a joint strategy.
  • Action plans.
  • Mode of governance of communal actions.
  • Project communication

In Extenso TCH's regional strategic planning

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