Congress positioning sutdy for Lille Metropole on the national and european level

Audit of the existing supply, comparative MICE destination analysis and identification of avenues of improvement 

DATE :

2010

SECTOR :

MICE

PROJECT MANAGER :

Club hôtelier de Lille Métropole

Joël Martinez : 03 20 13 49 24

ASSIGNMENT CONTEXT AND OBJECTIVES
 
 

The Lille Metropole Hotel Club wished to determine Lille’s position on the national and European Meetings, Incentive, Congress and Events market – a measure that appeared appropriate within the increasingly strong competitive MICE market.

Extenso TCH 's TASKS
 
  • Analysis of the local socio-economic context
  • Analysis of Lille’s MICE market (supply, demand, communication channels
  • Benchmark of comparable and / or successful destinations
  • Definition of avenues for improvement: existing infrastructure, positioning of target markets, communication and marketing channels, synergies to develop with various local actors

In Extenso TCH's regional strategic planning

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