Restaurant industry

The restaurant industry is a significant contributor to the French economy, generating 50 billion euros per year. The sector has always played a vital role, as it concerns an essential need: feeding oneself. Added to this is a strong qualitative and cultural dimension. The restaurant industry combines passion and extreme precision. The economic equilibrium specific to the profession is complex and requires fine-tuning so that the notion of service and savoir-faire can be transformed into commercial success.

The identification of a need and the presentation of an overall service offer are the two key pillars of success for any project in the sector.

Residential and tourist golf complex project

The area of the Landes faces a dual challenge: to organise its territory properly and to respond to the seasonality of tourism activities. Within the framework of its development policy, the “Syndicat Mixte”, associated with the department, and the Marenne Adour-Côte-Sud community of communes envisaged a regional economic development project involving the construction of a golf course, a residential district and leisure facilities on the commune of Tosse. The project aims to strengthen French golfing facilities in preparation of the 2018 Ryder Cup.

Before deciding whether to continue or not, the Syndicat Mixte sought to evaluate the positive and negative impacts of developing such a project in the local environment.

Definition of a leading cultural and tourism project for the Néron sugar refinery heritage site

Located at the heart of a vast natural area, the Néron site is a former sugar refinery and distillery that today shows the vestiges of its industrial past.

The Conseil Général de la Guadeloupe mandated our teams to conduct an overall assignment to enhance the site, in keeping with the development of a new form of “authentic” and “ecological” tourism.

Tourism strategy of the Loire-Atlantique department

Tourism occupies a strategic position in the local economy (generating almost 26 million overnights) and in the urban organisation of the department’s territories. The Loire-Atlantique notably benefits from the appeal of the Atlantic coastline and the city of Nantes.

Aware of the strategic importance of tourism, the Loire-Atlantique department decided to draw up a new tourism development strategy, focusing notably on improving its renown and marketing efforts, on clarifying supply and on optimising its governance.

Opportunity and programming of a campsite for the agglomeration of Reims

Since the 1990s and the demolition of the municipal campground in Reims, the Agglomeration of Reims no longer offers any camping facilities. The agglomeration’s tourist development strategy (action 10) sought to rectify this situation. The local Tourist Information Office thus wanted to examine the feasibility, commercial and financial conditions of creating a new campsite on its territory.

Tourism development strategy for the town of Bayonne

Bayonne, the French capital of the Basque Country, already benefits from a strong tourism image. The town actively works to determine and enlarge its tourism positioning: e.g. by obtaining the “Ville d’Art et d’Histoire” label in 2011, by restructuring the Tourist Information Office to respond to the changing tourism profession and digital requirements, by establishing upscale hotels, by undertaking measures to obtain the “Station Classée” label, etc..

The town initiated a project with the aim of:

• Drafting a shared, reasoned and operational tourism strategy.
• To include a marketing, a welcome and an information component.

Destination strategy for Normandy and Paris Ile-de-France on the theme of impressionism

The “Normandy Paris Ile-de-France: Destination Impressionism” destination contract was signed at the end of 2014. It focused on “impressionism” – a popular, internationally-renowned theme, promoted by major local tourism infrastructure.

The partners sought to develop a strategy for clarifying and making coherent both the supply and the entire “tourism chain” in the two régions.

66 tourism-related projects – Region of Martinique

Wine / regional specialities

Our wide-reaching experience stands us in good stead to assist territories and project managers in the fields of gastronomy, regional specialities and wine tourism – from promoting the sector to creating a facility.

Leisure infrastructure

Outdoor activity centres, adventure courses, visitor centres… we contribute to tourism development by providing advice to private and public actors.