Archives
Wildlife parks
Our teams have developed specific wildlife park expertise. We can provide advice on defining the initial concept, determining the financial feasibility of a new facility and on relaunching and optimising an existing park.
Business Tourism
In the hospitality sector, the MICE segment (Meetings, Incentive, Conventions and Events/Exhibitions) groups professional, associative or public events (congresses, trade shows, etc.) and company events (workshops, meetings, residential seminars, etc.). Along with the individual corporate segment, the MICE segment is particularly strategic for hotels.
Wellness
The wellness market has traditionally comprised spa resorts and thalassotherapy institutes. Such establishments are undergoing a radical transformation in the face of a number of challenges: the scaling down of Social Security reimbursements for hydrotherapeutic treatments, increasing national and international competition, an ageing client base, etc. This transformation has led to the arrival of a new market entrant: the spa.
Golf
According to the French Golf Federation, the number of golfers in France reached 407 569 in 2015 : +40% compared to 2000, illustrating the sport’s constant popularity. Today, golf is the 4th most widely practiced individual sport in France, after tennis, judo and horse riding.
Campsites
Campsites are a vital part of the lodging landscape and are particularly popular with tourists. This implies a professional approach to quantifying supply, marketing and management. Our teams can help at every stage – from creating or updating a site, to marketing the final product.
Apart-hotels
In early 2015, In Extenso TCH tallied 2 600 apart-hotels or similar, grouping over 180 000 studios and apartments. Predominantly located in coastal areas and ski resorts, the development of supply has been largely influenced by a succession of fiscal incentive initiatives. These incentives have reached their limits, and value creation now depends to a greater extent on the operation and commercialisation of apart-hotels by specialised groups. Over the past 20 years, apart-hotels have appeared in main cities, providing an alternative to traditional hotels for multi-night or long stays. This specific market is the subject of an annual study, the latest edition of which was published in June 2015.
Hotels
With almost 17 600 establishments and 637 000 rooms at the beginning of 2015, the hotel sector constitutes one of the main generators of visitor flows in France, and a significant driver of revenues and jobs for the tourism industry. The industry has faced a number of substantial challenges over the past few years, whether these be complying with the new norms or adapting to rapidly-changing consumption patterns.
Audience studies
We have been monitoring visitor numbers at museums, national monuments and heritage sites for over 15 years.
We conduct both quantitative and qualitative studies, sufficiently detailed to allow readers to fully understand the expectations and requirements of users, both of which guide future development policies.
Development of audiences and clients
We assist tourist, cultural and heritage sites to increase visitor numbers by defining concerted marketing strategies and public policies and by increasing local synergies through networks.
Monitoring and benchmarks
IE TCH can lay claim to many years of experience in tourism industry monitoring and benchmarking. In addition to our own benchmarks (French hotel industry, urban residences / apart-hotels, thalassotherapy institutes), we assist public and private sector actors with designing and managing tools to track local demand: monthly occupancy rates for tourist lodging (hotels, apart-hotels, campsites, etc.), benchmarks of competitors’ commercial performance, etc.