The HIST group was working on a project to develop a resort comprising a hotel, villas, sports facilities, restaurants and conference rooms in Tangier. Within this context, the company wished to mandate an independent, sector-specialised firm to conduct a full market and feasibility study to validate the project’s commercial opportunity, to define the most suitable product and service concept and to assess the project’s financial feasibility.

Eiffage immobilier envisaged the construction of a hotel complex in Bordeaux, on the banks of the Garonne River. Within this context, the company sought to mandate an independent, sector-specialised firm to conduct a brief market study to analyse the commercial viability of the project given its market environment, to validate the product concept and to determine commercial performance levels.

The thalassotherapy sector is undergoing profound changes which are affecting it deeply (increasing importance of the short-stay market, new clients, significant competition from wellness products, etc.). Faced with this situation, France Thalasso wanted to create a tool to allow it to:

• Understand the weighting of the thalassotherapy sector in the French economy: revenues, number of jobs, etc.
• Better grasp the current trends
• Provide members with sectorial reference data, enabling them to better respond to today’s challenges

In keeping with its proactive tourism policy, the Val de Marne’s departmental tourism committee (CDT) decided to put in place a statistical tool for tracking the local hotel and apart-hotel market. The objective was to publish a monthly study on hotel and apart-hotel commercial performance (OR, ARR/AAR, RevPAR) in the department, by cluster and by category.

The group GL Events was granted a concession to manage and market Lyon’s congress centre. In accordance with the concession’s terms and conditions, every two years and in concertation with the Tourist and Convention Bureau, the concessionaire had to undertake a strategic positioning and pricing study of the Congress Centre and the destination “Lyon” at the international level. This study had to include a comparative analysis of similar sites (rates, services, demand, revenues, etc.) and form the basis of the concessionaire’s marketing plan. IE TCH was mandated to conduct the benchmark study.

The management team of the Amnéville Thermal Baths association wanted to undertake a full audit to rectify the situation created by the succession of managers, that had not been properly evaluated. Consequently, the association decided to analyse the procedures in place to pinpoint areas of risk. The assignment covered four main fields: communication, organisation, marketing and finance.

The Negresco hotel had identified errors in the purchasing department, with repercussions on service quality, particularly in the restaurant. Within this context, the hotel’s management wanted to obtain a very specific analysis of the department’s organisation, in order to identify the origin of the dysfunction and to rectify it once and for all. At the end of the first audit phase, the hotel mandated IE TCH to assist in implementing the cycle’s operating procedures.