Creation of a French thalassotherapy institute observatory

Creation of the observatory and introduction of an annual survey 

DATE :

2012 - in progress

 

SECTOR :

Thalassotherapy

 

PROJECT MANAGER :

France Thalasso

 

ASSIGNMENT CONTEXT AND OBJECTIVES
 

The thalassotherapy sector is undergoing profound changes which are affecting it deeply (increasing importance of the short-stay market, new clients, significant competition from wellness products, etc.). Faced with this situation, France Thalasso wanted to create a tool to allow it to:

  • Understand the weighting of the thalassotherapy sector in the French economy: revenues, number of jobs, etc.
  • Better grasp the current trends
  • Provide members with sectorial reference data, enabling them to better respond to today’s challenges
IN EXTENSO TCH'S TASKS
 
 
  • Data collection (selection of indicators, definition of processes and formats)
  • Data treatment and report compilation (monthly and annual publications)
  • Diffusion

In Extenso TCH's audience client monitoring and studies

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