Hotel project, Quai de Paludate, Bordeaux

Market study 

DATE :

2014

SECTOR :

Hotels

PROJECT MANAGER:

Eiffage Immobilier Bordeaux
 

ASSIGNMENT CONTEXT AND OBJECTIVES
 
 

Eiffage immobilier envisaged the construction of a hotel complex in Bordeaux, on the banks of the Garonne River. Within this context, the company sought to mandate an independent, sector-specialised firm to conduct a brief market study to analyse the commercial viability of the project given its market environment, to validate the product concept and to determine commercial performance levels.

IN EXTENSO TCH'S TASKS
 
 
  • Market analysis: local market environment (economic environment, urban development, transport / accessibility, major projects under construction or under study, etc.) and hotel market (in particular, competitor or comparable supply)
  • Critical analysis of the hotel product: site quality in terms of location, environment, accessibility and visibility, recommended programme (capacity, product style, surface areas, range of annex services in terms of F&B, seminars, etc.)
  • Estimation of commercial performance (average occupancy rate, Average Rooms Rate, RevPAR, potential Total revenue)

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