Hotel resort project, Tangier, Morocco
Market study
DATE :
2015
SECTOR :
Hotels
PROJECT MANAGER:
Hercules International Sports Tanger (HIST)
ASSIGNMENT CONTEXT AND OBJECTIVES
The HIST group was working on a project to develop a resort comprising a hotel, villas, sports facilities, restaurants and conference rooms in Tangier. Within this context, the company wished to mandate an independent, sector-specialised firm to conduct a full market and feasibility study to validate the project’s commercial opportunity, to define the most suitable product and service concept and to assess the project’s financial feasibility.
IN EXTENSO TCH'S TASKS
- Market analysis: local market environment (economic environment, urban development, transport / accessibility, major projects under construction or under study, etc.) and hotel market (in particular, competitor or comparable supply)
- Critical analysis of the hotel product: site quality in terms of location, environment, accessibility and visibility, recommended programme (capacity, product style, surface areas, range of annex services in terms of F&B, seminars, etc.)
- Estimation of commercial performance (average occupancy rate, Average Room Rate, RevPAR, potential Total revenue)
- Determination of the project’s profitability (IRR on equity and the investment)
In Extenso TCH's market and feasibility studies
