Digital and the hotel industry
The challenges involved in transforming the model
Today, the future of the hotel industry is driven by two factors. The first is an opportunity: an increase in the number of tourists, which according to the World Trade Organisation, will grow from 1 billion today to 1.8 billion by 2030. The second is a threat: the rise in the number of online travel agencies such as Booking.com and Expedia, and the emergence of new collaborative models such as Airbnb.