Detailed audit and action plans with reference to the “Cap Tourisme”regional grant for renovation initiative

Within the context of helping the tourism sector through the provision of grants, the Pays de La Loire region introduced a funding initiative to help independent hoteliers renovate their properties (Cap Tourisme). Grants could be awarded for renovation or extension, as long as projects aimed to redevelop or reposition the hotel in question.

In Extenso TCH was mandated to assist independent hoteliers wishing to benefit from the programme (detailed audit of their hotel).

• Audit of the existing product and service (hotel product, legal status, commercial and management performance, human resources, positioning with regard to the competition)
• Drafting of a strategy (repositioning, extension, upgrading to meet standards, etc.)
• Preparation of a detailed action plan (concrete and intangible actions: marketing, human resources, etc.)