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Strategic audit of the hotel sector in the Var department
ASSIGNMENT CONTEXT AND OBJECTIVES
Within the framework of the definition of the new Departmental Tourism Development Strategy, the Conseil Général du Var and the CCI du Var jointly decided to conduct a new strategic audit of the local hotel sector. The aim of this study was to assess hotel supply and demand in the department, taking into consideration market evolutions, in order to produce a decision-making tool to be used in the development of projects on the various identified territories.