Archives
Studies conducted in French Overseas territories
A broad knowledge of FRENCH OVERSEAS TERRITORIES
The following is a selection of assignments conducted in the French Overseas Territories since 2005.
Studies conducted in Africa
A broad knowledge of the African continent
A selection of studies conducted on the African continent since 2008 are presented below :
Renovation and repositioning of the hotel Balima, Rabat
ASSIGNMENT CONTEXT AND OBJECTIVES
The Balima group wished to update the market study conducted by our firm in 2014 concerning a project to renovate the Balima hotel, located in the centre of Rabat. This update was necessary, given the rapid evolution of the market, and the decisions that had to rapidly be taken to validate the product and potential market strategy.