Tourism observatories for the Bearn Pays Basque tourism committee (CDT) from 2010 to 2012
Implementation and management of a departmental tourism observatory
DATE :
2010 - 2012
SECTOR :
Hotels / Tourism / Museum/ Wellness / Tourism facilities
PROJECT MANAGER :
CDT Béarn Pays Basque
ASSIGNMENT CONTEXT AND OBJECTIVES
The Béarn-Pays basque departmental tourism committee (CDT) sought to monitor the following indicators over the period 2010 – 2012:
- Jobs linked to tourism
- Hotel trading
- Apart-hotel trading
- Camp site trading
- Thermal baths
- Thalassotherapy institutes
- Sites and museums
IN EXTENSO TCH'S TASKS
- Preparation of a tourism score card illustrating all indicators : transport passengers (air, motorway, etc.), visitor numbers to tourist sites, occupancy in tourist accommodation, trading of specific structures (thalassotherapy institutes, winter sports resorts, etc.)
- Data collection and activity reports
- Management of the observatory and compilation of reports monitoring the department’s tourism activity
In Extenso TCH's audience client monitoring and studies
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