A more challenging than expected summer season
HOTEL INDUSTRY PERFORMANCES – AUGUST 2016
Hotel performances for August in Paris and, as feared, on the Côte d’Azur dragged down the results for the industry as a whole, in spite of the encouraging performances recorded in Regional France and in Coastal areas. Altogether, RevPAR fell in all categories, except in the Super-budget segment. The Upscale and Luxury categories were the most affected over the two summer months.
August proved complicated, even catastrophic for a good proportion of hoteliers in Ile-de-France. The anticipative aggressive pricing strategies implemented by certain operators had no impact. The combined fall in demand and average rates dragged down RevPAR at a rate seldom seen before.
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