Benchmarks

The Euro championships organised in France and the daily hotel performances communicated by our partner, STR, signalled some hope for July.

Regional France was able to capitalise on the Euro 2016 championship to build on the encouraging results posted at the start of the year, with all categories recording higher RevPAR at the end of the first semester.

Following a month of April when all regions recorded losses, the contrast in May’s performance from one zone to the next was striking. Unfortunately, Ile-de-France continued to pay the heavy price of the terrorist attacks of early 2015 and in Brussels. All client segments were affected and while recovery should be on the cards, it has yet to make itself known.

March’s generally positive results led us to believe there was some hope for recovery. Unfortunately,  April’s performances dropped in the majority of categories and throughout most of France. The attacks in Brussels at the end of March reminded international visitors of the ongoing security threat in this part of Europe.

No doubt we will have to wait to see what the real trend is, but March’s results were generally positive. Regional France, and the Côte d’Azur in particular, showed a good start to the year, with the Luxury segment leading the way.