Destination strategy for Normandy and Paris Ile-de-France on the theme of impressionism
Joint strategy for clarifying supply within the framework of the destination contract
DATE :
2016
BUDGET :
52 K€
SCOPE OF INTERVENTION :
Museums / Heritage / Tourism chain / Tourist Information Offices / Hotels / Transport
PROJECT MANAGER :
Basse-Normandie Region for the 3 regions
PARTNER :
Interface
Assignment context and objectives
The “Normandy Paris Ile-de-France: Destination Impressionism” destination contract was signed at the end of 2014. It focused on “impressionism” – a popular, internationally-renowned theme, promoted by major local tourism infrastructure.
The partners sought to develop a strategy for clarifying and making coherent both the supply and the entire “tourism chain” in the two régions.
In Extenso TCH'S tasks
- Analysis of supply and the service chain clients.
- Consultation with actors.
- Definition of a joint strategy.
- Action plans.
- Mode of governance of communal actions.
- Project communication
In Extenso TCH's regional strategic planning
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