Creation of a hotel and apart-hotel observatory
Implementation and management of the observatory
DATE :
2012 - in progress
SECTOR :
Hotels / Appart-hotels
PROJECT MANAGER :
CDT Val de Marne
ASSIGNMENT CONTEXT AND OBJECTIVES
In keeping with its proactive tourism policy, the Val de Marne’s departmental tourism committee (CDT) decided to put in place a statistical tool for tracking the local hotel and apart-hotel market. The objective was to publish a monthly study on hotel and apart-hotel commercial performance (OR, ARR/AAR, RevPAR) in the department, by cluster and by category.
IN EXTENSO TCH'S TASKS
- Introduction of a method to collect data and performance reports (selection of indicators, definition of samples, calibration of data)
- Management of the observatory and compilation of hotel and apart-hotel data tracking reports (monthly and annual)
In Extenso TCH's audience client monitoring and studies
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